SharpSpring’s Rate of Agency Market Capture Challenges Established Players in Marketing Automation Field
Manchester, NH, September 10, 2015 — SMTP, Inc. (NASDAQ:SMTP), a global provider of cloud-based marketing technologies, today announced that its subsidiary, SharpSpring, achieved its next milestone by signing up more than 500 marketing agencies on its marketing automation platform.
Not only did SharpSpring’s product sales reach record highs in the second quarter of 2015, what is perhaps most noteworthy, is the rate at which SharpSpring is securing agency market share. As a relatively new entrant to the marketing automation field, SharpSpring is already posing a threat to many of its competitors and exceeding the rate of agency market capture of many existing players.
“The increasing rate at which SharpSpring is penetrating the agency market demonstrates that our agency focus and value propositions resonate strongly with customers and position us as the ‘choice of marketing agencies.’ We are challenging existing heavy hitters, like HubSpot, Marketo and ActOn, and they’re taking notice,” said Rick Carlson, SharpSpring founder and recently appointed SMTP president. “Having a focus on agencies has allowed us to deploy our software in an expeditious and cost-advantaged way. With our agency model, we have accelerated our market penetration to over 2,000 end users and rapidly created brand recognition in the fast growing marketing automation market.”
About SMTP, Inc.
SMTP, Inc. (NASDAQ: SMTP) is a global provider of cloud-based marketing solutions, ranging from sophisticated marketing automation (via subsidiary SharpSpring) to comprehensive email and mobile marketing (via subsidiary GraphicMail) and scalable, cost-effective email deliverability services. The company’s product family is hallmarked by its flexible architecture, ease-of-use and cost-effectiveness. SMTP augments its technology with high-quality, multilingual customer service and support. SMTP, Inc. is headquartered in Manchester, NH (www.smtp.com). Subsidiaries SharpSpring (www.sharpspring.com) and GraphicMail (www.graphicmail.com) are based in Gainesville, Fla., and Geneva, Switzerland, respectively.
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