This powerful new feature increases functionality and visibility for workflows that drive conversions.
Gainesville, Fla. — July 25, 2017 — SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing technologies, announced today the launch of a new Visual Workflow Builder to enhance its flagship marketing automation platform.
SharpSpring’s marketing automation solution allows marketers to send the right message to prospects at the right time, and this latest feature allows marketers to visualize that process as their campaigns are created. Now, it’s possible to conceptualize a prospect’s journey on screen from the top of the funnel all the way to a sale with a simple, bird’s-eye view of even the most in-depth workflows.
SharpSpring’s visual workflows are presented in user-friendly, flow chart layouts. The intuitive, point-and-click interface makes it easy to construct complex automation tasks with branching logic. The visual workflow builder uses color-coded shapes and icons to illustrate specific touch points on the buyer’s path to conversion.
“Our goal with the Visual Workflow Builder is to enhance the user experience by allowing customers to build and view entire campaigns in one place, making automation more intuitive and effective. This new tool will strengthen our platform, which will ultimately help to win new customers and lower customer churn for existing customers,” said SharpSpring CEO Rick Carlson.
This highly anticipated feature has debuted to positive reviews from SharpSpring customers.
“The introduction of the Visual Workflow Builder is another huge step for SharpSpring,” said Matt Koeppel, principal of Ocreative agency. “The combination of triggers and actions into a single visual interface makes constructing and understanding complex automation logic easier than ever.”
The Visual Workflow Builder is available now in SharpSpring.
About SharpSpring, Inc.
SharpSpring, Inc. (SHSP) is a rapidly growing, highly-rated global provider of affordable marketing automation delivered via a cloud-based Software-as-a Service (SaaS) Platform. Thousands of businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of competitors making it an easy choice for growing businesses and digital marketing agencies. Learn more at www.sharpspring.com.